Now Offering Fully-Remote Eloqua 101 and Admin Training for Individuals!
New to Eloqua or looking to improve your Eloqua skills with formal training? Firefly Consulting Services is now offering live, fully-remote, hands-on Eloqua 101 and/or Eloqua Admin training. Download the course outline here.
Implementation and Strategic Marketing Services
Kelly Kandler, managing consultant at Firefly Consulting, has been using, administering and configuring Eloqua since 2005 and has been a certified Eloqua strategy, best practice, and implementation consultant since 2009. Available services include:
Oracle-Eloqua Marketing Cloud Implementation
The configuration details of a Marketing Automation system can determine your team’s success or failure and should not be taken lightly. Firefly Consulting has implemented or optimized 100+ systems for all variety of businesses and knows what questions to ask, what strategies to consider, and what barriers must be overcome to create a system that works for your organization. And our experienced project management will ensure that your implementation runs smoothly and efficiently.
Marketing Automation Maturity Assessment
Is your marketing team operating in the most efficient way possible? And are you taking advantage of all that Eloqua has to offer (and that you’re paying for!)? Through systematic assessment of your current data management, lead management, and campaign management processes, Firefly Consulting can help you optimize your existing marketing automation ecosystem to ensure that you are truly getting your money’s worth and using every inch of Eloqua functionality as it is intended.
A good Marketing Automation strategy works hand-in-hand with your CRM system. Whether Firefly Consulting has helped you choose and implement the best CRM system for your needs, or you are already using a system that works for you, we will help you integrate the two systems to create an efficient and effective end-to-end sales and marketing process.
Are you communicating with your Prospects and Customers properly? How do you identify Prospects at each stage in the buying cycle? Do you build your Campaign Segments dynamically and efficiently or by uploading flat spreadsheets? Does your data support your desired strategy? Data is the building block of a healthy marketing automation system. Firefly Consulting can help you get your data ducks in a row.
Truly efficient event management requires user-friendly asset templates, sophisticated campaign flows, robust CRM integration, and some really good training. Firefly Consulting can review your existing event management strategy and teach you how to use your marketing automation capabilities to their absolute fullest, including template creation, helping you identify and install the best automation connectors for your needs, and writing step-by-step process documents that any staff can follow.
Global Email Compliance and Preference Management
CAN-SPAM, CASL, GDPR, oh my. So many acronyms, so many rules. Not to worry! Firefly Consulting can help you sort out your global email strategy, build a preference center that speaks to your customers, and manage all of the behind-the-scenes mechanics to manage your compliance data properly.
A sucessful Lead Management strategy includes detailed and documented processs for Lead Creation, Lead Funnel Definition, Lead Aging, Lead Assignment, Lead Notification and Lead Reporting. Does your business have all of these bases covered? If not, Firefly Consulting can help.
The highest level of marketing automation sophistication includes automated nurturing programs that free up your marketing staff to focus on strategy and analysis rather than basic execution. Firefly Consulting can help you build your full nurturing strategy from defining your customer personas, to identifying content gaps, to building your long-term campaign flows.
You’ve heard the buzz. Are you ready for Lead Scoring? Firefly Consulting can help you decide whether this powerful tool will fill the holes in your Lead Management strategy and can work through development of an effective criteria matrix and custom program build with you.
Email & Form Best Practices
Staff Training & Documentation
Firefly Consulting’s primary goal is always to make our clients as knowledgable and self-sufficient as possible. Every major implementation or process change is accompanied by detailed staff documentation, checklists and full classroom training if desired so that your staff, regardless of technical aptitude, can quickly become confident and effective.
Marketing Best Practice & General Strategy Consulting
A marketing strategy is never finished. Effective executives know that over time, adjustment, optimization and improvement of processes is always required. Firefly Consulting can help you systematically review your current state and help get you to a better future one.